# Natnatura Case Study, Shopify Supplement Store | Alher Tech

> How we moved Natnatura from WooCommerce to Shopify, with a custom theme, a quiz by goal, subscriptions timed to each dose and the store in Spanish and Portuguese.

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Natnatura

# Natnatura Case Study, a Shopify Supplement Store in Spain and Portugal

- **Project type**: Online supplement store

- **Years**: 2026

- **Deliverables**: Shopify store, migration from WooCommerce, goal quiz, and Spanish and Portuguese

Natnatura sells food supplements in Spain and Portugal. We moved their store from WooCommerce to Shopify with a design made for their brand, opened it in October 2026 in Spanish and in Portuguese, and we keep working with them.

## The move

We moved everything from the old store, products, customers with their orders, reviews and coupons, and every old address leads to the new one so they keep what they had earned on Google.

## By goal

People shop by what they are looking for, such as sleep, digestion or immunity, and a short quiz suggests a routine of up to four products that goes into the cart with one click.

## To bring them back

Each product can be delivered at intervals set by its dose, with no minimum commitment, and buying more units works out cheaper.

## How it is built

### Store

Shopify, with a custom theme built on Horizon and Shopify's checkout with the store's branding.

### Languages

Spanish and European Portuguese, each market with its own address and shipping.

### Recurring purchase

Shopify Subscriptions, with the frequency of each product set by its dose.

### Emails

Klaviyo, with the welcome and abandoned cart emails we left set up.

### Reviews

Judge.me, with the reviews from the old store and a form of our own so customers can leave theirs.

### Google and AI

Data for Google on every page, a text version of each product page and llms.txt so AI can find it.

## In numbers

- **82** old addresses moved to the new store

- **8** goals to shop by

- **2** languages, Spanish and Portuguese
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