Natnatura Case Study, a Shopify Supplement Store in Spain and Portugal

Project type
Online supplement store
Years
2026
Deliverables
Shopify store, migration from WooCommerce, goal quiz, and Spanish and Portuguese
The Natnatura store in a browser and on a phone

Natnatura sells food supplements in Spain and Portugal. We moved their store from WooCommerce to Shopify with a design made for their brand, opened it in October 2026 in Spanish and in Portuguese, and we keep working with them.

A phone by a window with natnatura.com's home page and its favourite products.

The move

We moved everything from the old store, products, customers with their orders, reviews and coupons, and every old address leads to the new one so they keep what they had earned on Google.

By goal

People shop by what they are looking for, such as sleep, digestion or immunity, and a short quiz suggests a routine of up to four products that goes into the cart with one click.

A phone on a sofa with natnatura.com's home page and its headline.
A phone on a gym bench with one of the quiz's questions.
A phone in a park with the routine the quiz suggests.
A phone at a café table with the cart and the routine in it.

To bring them back

Each product can be delivered at intervals set by its dose, with no minimum commitment, and buying more units works out cheaper.

A phone in a kitchen with a product page, its packs of one to four jars and the option to subscribe.

How it is built

  • Store

    Shopify, with a custom theme built on Horizon and Shopify's checkout with the store's branding.

  • Languages

    Spanish and European Portuguese, each market with its own address and shipping.

  • Recurring purchase

    Shopify Subscriptions, with the frequency of each product set by its dose.

  • Emails

    Klaviyo, with the welcome and abandoned cart emails we left set up.

  • Reviews

    Judge.me, with the reviews from the old store and a form of our own so customers can leave theirs.

  • Google and AI

    Data for Google on every page, a text version of each product page and llms.txt so AI can find it.

In numbers

old addresses moved to the new store
82
goals to shop by
8
languages, Spanish and Portuguese
2
Next case: Boathous