# Custom AI Chatbot Development in Malaga | Alher Tech > Custom AI Chatbot Development for businesses in Malaga. 24/7 conversational AI for WhatsApp, web chat and email. Trained on your business, integrated with your CRM. Self-hosted AI infrastructure and bilingual support. - Canonical page: https://alhertech.com/en/services/ai-chatbot/malaga/ - Site: Alher Tech (custom software, AI agents and SEO engineering, https://alhertech.com/) - Contact: https://alhertech.com/en/contact/ --- Fully customisable AI chatbots for Malaga businesses, trained on your data, live on WhatsApp and web, available 24/7. ## AI Chatbot Benefits for Malaga Businesses - **Trained on Your Business**: Malaga's tech park (PTA) is Spain's largest, hosting over 630 companies and 20,000 workers. The city's bet on becoming Europe's 'Silicon Valley of the South' has attracted billions in investment and created massive demand for software development services. - **Works Where Your Customers Already Are**: Deploy on WhatsApp Business, web chat, Instagram DMs, email or Telegram, one brain across all channels, remembering context per user. - **Qualifies Leads Automatically**: The chatbot asks the right discovery questions, scores leads, collects documents and only forwards warm prospects to your sales team, saving hours every day. - **Integrates Where You Need It**: We prefer to build the connected pipeline in custom code on your cloud, but if you already run a CRM, booking tool or payment gateway with an API, we wire into it, never locked into a rented SaaS. - **Privacy-First Self-Hosted Option**: For regulated industries we deploy local LLMs (Qwen, Llama, Mistral) on your GPU infrastructure. No customer data ever leaves your servers. - **Any Language, by Default**: Our bilingual team ships English and Spanish content natively. Your AI agent speaks your customers' language without awkward translations. - **Translated for Whoever Picks It Up**: When a conversation is handed to a person, the whole thread is translated into the language your staff work in, and their replies go back out in the customer's language. Nobody on your team has to understand the language the customer wrote in. - **Your Own Chat, Not Only WhatsApp**: WhatsApp is one channel, not the plan. We build real-time chat straight into your own website or app, as we did for Boathous and ReservPark, and connect Instagram, web chat, email or the phone line to the same assistant, so the conversation lives where your customers already are. - **Fits the Tools You Already Run**: Our Spanish team is perfectly positioned to serve Malaga's international tech community, working fluently in both English and Spanish. ## How We Build Your AI Chatbot in Malaga - **Conversation Audit**: We review the actual messages your team handles today in Malaga (emails, WhatsApp chats, tickets) and identify the top 20 repetitive flows. - **Knowledge Base & Tone**: We convert your docs, FAQs, PDFs and scripts into a retrieval-augmented knowledge base so the chatbot quotes your exact answers. - **Prompt & Guardrails**: We write the system prompt, set hard rules (e.g. "never give legal advice"), and configure escalation triggers to humans. - **Integrations**: We wire it to your CRM, booking tool, payment processor and internal APIs, the chatbot does, not just answers. - **Red-Team & UAT**: We stress-test with edge cases and adversarial prompts, then your team validates real conversations before go-live. - **Launch & Continuous Tuning**: We monitor every conversation, refine the prompt weekly, and add new skills as your business evolves. ## AI Technologies We Use From self-hosted open-source models to cloud APIs, we choose the right tool for each ai chatbot use case. ## Related services Neighbouring problems we also solve, in case the one that brought you here is not the first to tackle. - [AI Voice Agents](https://alhertech.com/en/services/ai-voice-agent/) - [AI for Customer Support](https://alhertech.com/en/services/ai-for-customer-support/) - [AI Agents & Automation](https://alhertech.com/en/services/ai-agents/) - [All our services](https://alhertech.com/en/services/): The full catalogue, from web and mobile to AI, data and maintenance. ## AI Chatbot in Malaga: FAQ ### Can the chatbot be trained on my specific business? Yes, that's the whole point. We upload your FAQs, product specs, contracts, services, pricing, tone guide and any other documentation. The chatbot then answers strictly from your sources, so it won't invent information or speak for a competitor. ### What channels can it work on? WhatsApp Business API, web widget, Instagram/Facebook Messenger, email (auto-reply), Telegram, SMS, voice over phone, or an in-app SDK. Same brain, unified context per user across channels. ### Can the chatbot book appointments or take payments? Yes. We build the booking layer in code on your cloud (Google Calendar for the calendar fabric, Stripe / Redsys for payments), with no dependency on third-party booking SaaS. The chatbot handles the full flow end-to-end. ### How much does it cost? A single-channel bot with one job and a multi-channel bot with deep CRM integration and an AI model hosted on your own server are different projects, so we quote yours instead of publishing a range. The discovery call with one of our engineers is free and ends with a written number. ### Is my customer data safe? For sensitive sectors we deploy an AI model hosted on your own server (Qwen, Llama, Mistral) on a dedicated GPU server so no conversation ever leaves your infrastructure. For non-sensitive use cases we use OpenAI/Anthropic with zero-retention contracts. ### Do you work with Malaga businesses remotely? We work with companies across Malaga's tech ecosystem, from the PTA technology park to the growing startup scene in Soho and the digital businesses along the Costa del Sol.