Azure vs Google Cloud, enterprise Integration or Data-First Cloud?

Microsoft AzureGoogle Cloud
MaintainerMicrosoftGoogle
First release20102008
Licenseproprietaryproprietary
Learning curveModerate for Microsoft-centric teams, familiar identity concepts (Entra ID) help, though the portal and ARM/Bicep still take time.The gentlest console and cleanest project model of the big three; there are simply fewer services to learn.
PerformanceSecond-largest global cloud with a strong region footprint and the industry's best hybrid story (Azure Arc, on-premises integration).Excellent global network and best-in-class data and AI services; third in market share behind AWS and Azure.

Verdict

Azure is the natural cloud for organizations run on Microsoft software, identity, Office and Windows workloads integrate seamlessly. Google Cloud is the engineer's cloud, superior data analytics, the best managed Kubernetes and cleaner tooling. Corporate IT estates lean Azure; product engineering and data teams lean GCP.

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